Hibbett, in partnership with Nike, unveiled its new philanthropic initiative, First String, with a donation to Wenonah High School's boys and girls basketball programs.
Each student received a pair of shoes from Ja Morant’s basketball line and the program received a $50,000 donation.
First String is a philanthropic initiative launched by Hibbett in partnership with Nike aimed at empowering the next generation of student-athletes. Each year, First String donates funds to local basketball programs and selects one player from the boys and girls teams to receive scholarship assistance for their post-high school education.
City of Birmingham Mayor Randall Woodfin and Birmingham Board of Education Vice President Walter Wilson were on hand for the presentation at Boutwell Auditorium, which was recently outfitted to host a charity men's basketball game between the University of Alabama Crimson Tide and the Wake Forest University Demon Deacons on October 18.